The Secret Is Finally Revealed
An ointment as rich in ancient remedies, as the protected medicinal secrets of the Mediterranean has arrived in the West. After the 1917 Russian Communist Revolution, a mass exodus of peoples migrated to the Mideast. With each sunrise, these fair-skinned people had to face the challenge of extreme damage to their ultra-sensitive skin.
It is said that the Caucasus Mountains were aptly named in 1795 by the German scientist and classical anthropologist, Johann Friedrich Blumenbach in light of the peoples who carried the palest of skin tones whom he considered to be the archetype for the grouping.
In pursuit of a solution to help his own people of CircassianTribal Heritage adapt to the harshest dry desert climate, the surgeon, Dr. M.A. Bchihalouk, MD., relentlessly studied the ancient herbal medicines from Greece, Turkey to the Mideast and formulated an emollient to create a barrier of protection for the skin from these extreme elements.
(Fourth generation Circassians since migration out of Kavkazia here in USA - great granddaughters of Dr. Bchihalouk)
This formula became the basis of his success in his clinic. The ointment was further tested on post-operative incisions and discovered cellular regeneration accelerated the healing process. Adapting the formula to highly-sensitive skin of the people from the Caucasus was the biggest challenge. But a few secrets of the ancients to recover ‘elasticity’ was discovered and in that secret the potential of ELAJ was realized!
Dr. M.A. Bchihalouk, M.D.
By the third generation of loyal users, the results of ELAJ emollience are now crediting ELAJ into its own genre of skin salvation. In honor of its name, it was born to heal. The secret is out…
Let the healing begin...
A message from the founder:
This magical moment just two years after arriving in the United States was engrained in me as my father desperately laid down on the ground to capture this photo, which symbolized his sacred American dream for our family. I can still hear him tease my mother that day that Lady Liberty would be his only “other woman” to her. He kept all of his promises.
America has given us so much, and now it is time for me to repay my debt back to Lady Liberty by opening opportunities to others and extend my invitation to anyone to join ELAJ and rebuilding America, one household at a time.
** Founder, Suhein Beck in Circassian Heritage Dress in front of the Statue of Liberty in 1973.