Behind The Scenes

He later returned back to Damascus developing a reputation as the most brilliant surgeon with rare skills in the region. Soon after, he was appointed as chief medical doctor in Beirut, Lebanon.

It all came together so easily. Actually we started filming before the contract was even signed. 

Right after we filmed that day, the licensees and I walked to a nearby TARGET store and signed the contract - no seriously, on patio furniture outside the store! 

We learned how to develop our own online curriculum and train the estheticians and salon owners about ELAJ and how it is a great alternative to prescription corticosteroids and hydrocortisone. 

For all you budding entrepreneurs out there...YES ~ it is worth it to find your tent, your tribe, your home headquarters. For us, it was a random street fair in the desert!

From a street faire in Palm Desert, California to mass retail in less than 7 years? It's an extraordinary story of listening to customers. They really are always right! They guided Suhein Beck in the direction ELAJ needed to go, despite her wanting a different route. But she listened. 

How did this ELAJ skincare formula, from an obscure village in Syria, become a beloved brand around the world? Learn more on our website/blog that takes you around the globe in a span of 150 years to sunny Southern California where we manufacture and ship ELAJ out to the world!