Behind The Scenes

The Circassian Surgeon that Created ELAJ

He later returned back to Damascus developing a reputation as the most brilliant surgeon with rare skills in the region. Soon after, he was appointed as chief medical doctor in Beirut, Lebanon.

Filming ELAJ TV Commercials

It all came together so easily. Actually we started filming before the contract was even signed. 

Right after we filmed that day, the licensees and I walked to a nearby TARGET store and signed the contract - no seriously, on patio furniture outside the store! 

The Roller-Coaster Ride into Retail was a Blessing in Disguise

Our First Tradeshow Launching ELAJ in Wholesale

We learned how to develop our own online curriculum and train the estheticians and salon owners about ELAJ and how it is a great alternative to prescription corticosteroids and hydrocortisone. 

Opening a Kiosk at Santa Ana Mall

First Day Selling at the Street Fair in College of the Desert

For all you budding entrepreneurs out there...YES ~ it is worth it to find your tent, your tribe, your home headquarters. For us, it was a random street fair in the desert!