Behind The Scenes
The Circassian Surgeon that Created ELAJ
He later returned back to Damascus developing a reputation as the most brilliant surgeon with rare skills in the region. Soon after, he was appointed as chief medical doctor in Beirut, Lebanon.
Filming ELAJ TV Commercials
It all came together so easily. Actually we started filming before the contract was even signed.
Right after we filmed that day, the licensees and I walked to a nearby TARGET store and signed the contract - no seriously, on patio furniture outside the store!
The Roller-Coaster Ride into Retail was a Blessing in DisguiseSo this video details the entire journey from our first 5 years in the street fair and then BOOM, overnight in major stores nationwide. We filmed our National TV Commercial in 2 weeks and in 4 weeks it was airing! So exciting.
Our First Tradeshow Launching ELAJ in Wholesale
We learned how to develop our own online curriculum and train the estheticians and salon owners about ELAJ and how it is a great alternative to prescription corticosteroids and hydrocortisone.
Opening a Kiosk at Santa Ana MallThe location was horrible and management did not tell us that the anchor tenant, Macy's was closing right in front of our kiosk.
First Day Selling at the Street Fair in College of the Desert
For all you budding entrepreneurs out there...YES ~ it is worth it to find your tent, your tribe, your home headquarters. For us, it was a random street fair in the desert!