Behind The Scenes
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The Circassian Surgeon that Created ELAJ
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He later returned back to Damascus developing a reputation as the most brilliant surgeon with rare skills in the region. Soon after, he was appointed as chief medical doctor in Beirut, Lebanon.
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Filming ELAJ TV Commercials
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It all came together so easily. Actually we started filming before the contract was even signed.
Right after we filmed that day, the licensees and I walked to a nearby TARGET store and signed the contract - no seriously, on patio furniture outside the store!
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The Roller-Coaster Ride into Retail was a Blessing in Disguise
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So this video details the entire journey from our first 5 years in the street fair and then BOOM, overnight in major stores nationwide. We filmed our National TV Commercial in 2 weeks and in 4 weeks it was airing! So exciting. -
Our First Tradeshow Launching ELAJ in Wholesale
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We learned how to develop our own online curriculum and train the estheticians and salon owners about ELAJ and how it is a great alternative to prescription corticosteroids and hydrocortisone.
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Opening a Kiosk at Santa Ana Mall
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The location was horrible and management did not tell us that the anchor tenant, Macy's was closing right in front of our kiosk. -
Coming to America
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Their idealized dream was never doubted and they always felt that success was just around the corner. The Land of Opportunity truly was in America and this family proved that with determination and hard work ~ anything is possible! -
What is Circassian?
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The right question is actually, Who are Circassians? We are a cultural ethnic group that has been conveniently deleted out of history books. In th... -
Welcome to “Behind the Scenes” of ELAJ
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How did this ELAJ skincare formula, from an obscure village in Syria, become a beloved brand around the world? Learn more on our website/blog that takes you around the globe in a span of 150 years to sunny Southern California where we manufacture and ship ELAJ out to the world!
