History of ELAJ
How did an obscure wound care formula become a global brand for eczema, psoriasis and other skin problems?
From a street faire in Palm Desert, California to mass retail in less than 7 years? It's an extraordinary story of listening to the customers. They really are always right! They guided Suhein Beck in the direction ELAJ needed to go, despite her wanting a different route. But she listened.
Now you can listen to how it all started...